Healthcare / Dermatology
Leaderm
Website for a dermatology clinic in Galanta — a calm, premium presentation of a doctor with four decades of experience, covering both insured treatment and aesthetic care, with patients joining the queue online through eČakáreň.
The Problem
The Problem
MUDr. Iveta Kupcová has practised dermatology since 1985 and holds a specialisation in clinical oncology, yet none of that experience came through online. Patients could not easily tell which care is covered by insurance and which aesthetic procedures are paid, what anything costs, or how to get in without spending the morning in the waiting room.
Our Solution
Our Solution
Designed an editorial, trust-first website led by the doctor herself — a portrait hero, her career timeline and the reasons to choose the clinic up front. Content is split into two clear paths, insured treatment and aesthetics with laser, each with its own page and transparent prices. Dedicated sections explain mole checks and digital dermatoscopy with FotoFinder, a full price list replaces guesswork, and the eČakáreň virtual queue is woven into every call to action so patients join the queue from home. A notice pop-up lets the clinic announce holidays and closures.
Results
Results
- Four decades of experience and the oncology specialisation are visible from the first screen
- Patients see at a glance what insurance covers and what each aesthetic procedure costs
- Every booking button leads straight into the eČakáreň queue, so patients wait at home instead of in the waiting room